Health Insurance Leads · Buyer guide
Health insurance lead costs only make sense when weighed against quality, qualification, delivery and conversion. This framework helps you compare offers fairly, including during enrollment season swings.
Key takeaways
| Input | How it affects price |
|---|---|
| Acquisition channel | Search, social and partner traffic carry different intent |
| Data requested | Household size, income and current coverage add value |
| Plan type | ACA, Medicare, short-term, supplemental and small group differ |
| Qualification rules | Narrower criteria reduce supply |
| Delivery speed | Real-time leads cost more than aged |
| Volume and season | Enrollment periods change demand and supply |
A quoted price only has meaning once these inputs are specified. Compare equivalent programs, and ask how Open Enrollment or the Medicare Annual Enrollment Period affects pricing.
| Metric | What it shows |
|---|---|
| Cost per lead | What you spend, once you confirm what it includes |
| Contact rate | How reachable consumers are and how fast you respond |
| Qualified opportunity rate | Verified fit with the plans you sell |
| Enrollment rate | How the source turns into revenue |
| Replacements | Data quality and return activity |
| Follow-up effort | Agent time needed per enrollment |
The decisive number is cost per enrollment compared with the commission or lifetime value it produces.
Share your states, volume and criteria and we will send availability and pricing.
Define a test volume, an acceptance policy and a review window long enough to capture enrollments. Set decision criteria before testing so that volume does not stand in for proof. Run the same workflow under consistent targeting and follow-up, and account for seasonal changes when you compare results from different months.
Agree qualification, delivery and outcome criteria in advance, check they are working early in the test and only then increase spend.
No. Value depends on fit, contactability, freshness, delivery controls and enrollments.
How leads are generated, which fields and criteria apply, how fast they arrive, how duplicates are handled and what reporting you receive.
Yes. Demand and availability change around Open Enrollment and the Medicare AEP, so compare like periods.
Get started
Tell us your states, volume and qualification criteria. We will reply with availability, pricing and a recommended setup.