Health Insurance Leads · Buyer guide
A good health insurance lead is more than a completed form. It should be reachable, relevant to the plans you sell, timely and matched to your acceptance standards.
Key takeaways
Set criteria around the consumer profile, states, plan interest (ACA, short-term, Medicare or small group) and the contact details your agents need. Make the criteria specific enough to keep acceptance decisions and reporting consistent.
| Signal | Question to answer |
|---|---|
| Accuracy | Can your team reach the consumer with the details provided? |
| Freshness | How quickly is the lead delivered after submission? |
| Fit | Does the lead meet the agreed criteria and plan focus? |
| Intent | What did the consumer actually ask for? |
| Transparency | Do you know where the lead came from and how it was delivered? |
| Duplicates | How are repeat submissions filtered? |
| Completeness | Are household, income and coverage fields present? |
Share your states, volume and criteria and we will send availability and pricing.
Apply a consistent acceptance and replacement policy, then track contact rate, qualification rate, quotes and enrollments. These give a clearer picture than volume alone. Use a defined review period and consistent response conditions when comparing sources, and compare like enrollment periods with each other.
Document the signals and outcomes your team needs before expanding a lead program. See also pricing & economics and how to evaluate a provider.
Reachability and campaign fit, then qualification and enrollments.
Use the same written criteria, acceptance window, response process and outcome definitions for every provider.
Get started
Tell us your states, volume and qualification criteria. We will reply with availability, pricing and a recommended setup.