Home Warranty Leads · Buyer guide
Fresh and 7-day aged home warranty leads are two inventory states within the same offering. This guide explains how they differ in practice and how to plan follow-up, delivery and reporting without assuming one always performs better.
Key takeaways
Both tiers come from the same home warranty offering. Fresh leads are delivered shortly after the inquiry, and 7-day aged leads are offered later. Ask how the original inquiry date and lead age are recorded. Not every fresh lead will later appear as aged inventory, so plan around what you actually receive.
Fresh inventory needs fast follow-up: defined recipients, a first-contact owner and a process for unanswered inquiries. Homeowner-provided details are not independently validated, and freshness does not confirm contact information. Treat fresh inventory as a workflow category, not a predictor of contact rate or conversion.
Homeowners may not remember the details of their inquiry, so agents need an opening that confirms it, for example by mentioning the request and coverage type. Keep aged leads in their own reporting cohort, tracking age, timing, delivery and state. Aged inventory is exclusive too. It is simply offered after the fresh stage.
| Workflow element | Fresh leads | 7-day aged leads |
|---|---|---|
| Ownership | Prompt assignment to a named agent | Dedicated queue or campaign |
| First contact | Documented first-contact sequence | Opening that reconnects to the inquiry |
| Cadence | Fast, concentrated attempts | Steady cadence over a longer window |
| Reporting | Own cohort | Own cohort |
Record outcomes for each tier separately, and do not draw conclusions about lead quality from workflow data alone.
Share your states, volume and criteria and we will send availability and pricing.
Yes. Both tiers are exclusive, meaning one buyer receives each lead. Exclusivity does not guarantee an answer, recall, qualification or a sale. Ask how inventory tier and exclusivity are labeled in delivery and reporting.
Leads are delivered by API or daily batch. For API campaigns, confirm how your systems flag fresh versus aged leads and store the inquiry date. For batch campaigns, define the import schedule, ownership and follow-up queue for each tier.
Inventory is available nationwide and can be limited to your state list. Use the same list consistently across setup, delivery review and reporting. Geographic setup aligns the campaign but does not guarantee volume or eligibility.
Consent tied to the original inquiry is preserved, and you should ask how that record links to each delivered lead. Our home warranty leads are opt-in and supplied with third-party consent certificates. DNC scrubbing is available on request.
No. They are two inventory states within the same offering.
Not necessarily. Plan around the inventory you actually receive.
No. They are exclusive.
API and daily batch.
No. Ordinary lead data remains homeowner-provided. Warm transfer validation is a separate product.
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Tell us your states, volume and qualification criteria. We will reply with availability, pricing and a recommended setup.