SMS Marketing · Buyer guide
This guide explains how to connect SMS messaging to your business systems using our API, webhooks and CRM integrations, and what to settle before you go live.
Key takeaways
An API helps when messaging needs to work with an existing application, lead workflow or customer operation, for example sending a text the moment a lead arrives in your CRM. Our platform supports programmatic SMS workflows. Test every implementation against your own systems and requirements.
Webhooks send messaging events, such as inbound replies, opt-outs or delivery updates, to your other systems so follow-up happens without manual work. Before integrating, confirm which events are available, what data is included and how errors are handled, and decide which system is the source of truth.
Share your volume, integrations and goals and we will send a custom quote.
CRM connections keep SMS in sync with lead assignment, contact records, segmentation and follow-up. Native integrations include Salesforce, HubSpot and GoHighLevel, and other CRMs can connect through the API and webhooks. Confirm how contact records, messaging activity and follow-up ownership will appear in your CRM.
| Topic | What to decide |
|---|---|
| Systems | Which platforms are involved and who owns each |
| Data flow | Which fields move, in which direction and when |
| Events | Which actions trigger messages or updates |
| Authentication | How credentials are issued, stored and rotated |
| Field mapping | How contact and custom fields line up |
| Duplicates | How repeat contacts are matched |
| Testing | Test cases and sign-off before production |
| Monitoring | Who watches errors and how alerts work |
Do not assume an integration covers a workflow until you have verified the behavior end to end.
Account for campaign scheduling, automated replies, segmentation, analytics and staff capacity for incoming conversations. The platform is built for high daily volumes. Align volume with campaign design, system behavior, monitoring and the team available to handle replies.
Yes, for connecting SMS workflows to your applications and systems.
Yes. Confirm the events, data, error handling and ownership for your workflow.
Salesforce, HubSpot and GoHighLevel natively, plus others through the API and webhooks.
Systems, data flows, events, authentication, field mapping, duplicates, testing, error visibility and ownership.
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Tell us your states, volume and qualification criteria. We will reply with availability, pricing and a recommended setup.