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Solar Leads · Buyer guide

Fresh to aged solar leads: lead age, delivery and buyer considerations

Solar inventory is available across several age tiers. Lead age is one planning variable, alongside geography, fields, delivery method, follow-up capacity and acceptance criteria. Here is how to compare the tiers and choose a workflow.

4 min readBy Acquira LabsUpdated October 2026

Key takeaways

  • Common tiers are real-time exclusive, up to 7 days, under 30 days and up to 60 days.
  • Lead age and delivery method are separate choices.
  • Filters work across tiers, but fields remain consumer-submitted.
  • Match each tier to your follow-up capacity and contact cadence.

Understanding solar lead recency

Recency describes an inventory tier. It is an important input, but it does not guarantee contact or conversion rates. Inventory is available nationwide, and the tiers available in your states are confirmed during campaign planning.

Solar lead age tiers

TierTypical use
Real-time exclusivePriority outreach the moment a homeowner submits
Up to 7 daysFast follow-up programs with strong dialing capacity
Under 30 daysStructured cadences and nurture sequences
Up to 60 daysHigh-volume outreach and re-engagement programs

Real-time solar leads

Real-time leads suit teams that want each new submission delivered immediately. Exclusive availability varies by state. Real-time is a delivery setup, not a live transfer or a completed sale. See real-time solar leads for configuration details.

Up to 7-day leads

A recent inventory tier for teams that can follow up quickly. Weigh it against your response process, target geography and filters.

Under 30-day leads

Useful for planning contact cadence and nurture sequences. Available inventory and delivery depend on your campaign.

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Up to 60-day leads

A tier for teams with strong follow-up coverage and an efficient workflow. Confirm fields, delivery method and requirements before launch. Older inventory is not automatically weaker. It simply needs a process designed for it.

Lead age vs. delivery method

Age and delivery answer different questions. Fresh or aged inventory is not automatically real-time, and exclusivity describes how a lead is offered, not a live transfer. API and batch delivery are both available, and batch delivery suits scheduled workflows.

Filtering across age tiers

Field groupHow to use it
Name, phone, emailContact fields for outreach. They do not confirm identity or phone ownership
Address, city, state, ZIPGeographic targeting and service area matching
Monthly bill amountConsumer-submitted. Useful for prioritizing, not verified utility data
Utility providerConsumer-submitted. Useful for territory and incentive planning
Roof shade responseConsumer-submitted. Not a site inspection
Credit estimateConsumer-submitted. Not a bureau score or credit pull
IP address and dateRecord context for review and documentation

Filterable does not mean independently verified. These fields are consumer-submitted unless your campaign documents otherwise.

Consent documentation and DNC requirements

Solar web leads are generated with TCPA-focused consent language, and third-party certificates such as TrustedForm or Jornaya LeadID may be available depending on the campaign and tier. DNC scrubbing depends on your campaign requirements and should be documented at setup.

Planning your follow-up workflow

Compare each tier against your follow-up capacity, response process and cadence. Before launch, align recency, geography, filters, delivery, consent documentation and DNC requirements, then measure results by tier.

Questions to confirm before purchasing

  • Which states and age tiers are available for my campaign?
  • API or batch delivery?
  • Which fields can be filtered in each tier?
  • What consent documentation is included?
  • What follow-up capacity do we have for each tier?
  • Which DNC requirements need to be documented?

Frequently asked questions

What solar lead age tiers are available?

Real-time exclusive, up to 7 days, under 30 days and up to 60 days, subject to campaign confirmation.

Is a fresh solar lead always a real-time lead?

No. Lead age and delivery method are separate concepts.

Can aged solar inventory be delivered in batches?

Yes. Fresh through aged inventory can be delivered on a schedule.

Are real-time exclusive leads available everywhere?

No. Availability depends on the state, so confirm your target geography.

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