Solar Leads · Buyer guide
Solar lead quality is a question of campaign fit. You weigh the fields supplied, your filtering criteria, lead age, delivery method and follow-up capacity. This guide explains each one and what it can and cannot tell you.
Key takeaways
For a buyer, quality means how well each lead fits your campaign: the fields you need, a serviceable geography, the right lead age and delivery setup, and enough follow-up capacity to work it. Define your evaluation criteria and responsibilities before launch.
| Field group | How to use it |
|---|---|
| Name, phone, email | Contact fields for outreach. They do not confirm identity or phone ownership |
| Address, city, state, ZIP | Geographic targeting and service area matching |
| Monthly bill amount | Consumer-submitted. Useful for prioritizing, not verified utility data |
| Utility provider | Consumer-submitted. Useful for territory and incentive planning |
| Roof shade response | Consumer-submitted. Not a site inspection |
| Credit estimate | Consumer-submitted. Not a bureau score or credit pull |
| IP address and date | Record context for review and documentation |
The presence of a field does not mean its value was validated.
Supplied fields can be used as filters, but filterable does not mean verified. Address and contact fields do not establish homeownership, identity, phone ownership or email validity, and consent documentation does not turn self-reported data into verified data.
State, ZIP, city and address fields support targeting your service area. Geographic filtering is a campaign setting. It does not verify the property, homeownership or whether the site is suitable for installation.
All three are consumer-submitted and can support buyer-defined filters, such as a minimum monthly bill or excluding fully shaded roofs. They are not verified utility bills, provider records or roof assessments, so confirm them during your consultation.
Share your states, volume and criteria and we will send availability and pricing.
Credit is a self-reported estimate you can use if it fits your financing criteria. It is not a bureau score, a credit pull or verified creditworthiness, and you should not infer a scoring method from the field name.
Fresh and aged inventory are not automatically higher or lower quality. Compare lead age with geography, fields, delivery, response process and follow-up capacity. See fresh to aged solar leads.
Filters and delivery method are configured separately. Real-time delivery is available, and exclusive real-time availability depends on the state.
Solar web leads are generated with TCPA-focused consent language, and third-party certificates such as TrustedForm or Jornaya LeadID are available depending on the campaign. Documentation and field validation are separate questions. See solar lead compliance & consent.
No. They are consumer-submitted. Filterable does not mean verified.
Yes. Confirm the available geography for your program.
Yes, as a consumer-submitted field. It is not verified utility data.
A self-reported estimate, not a bureau score or verified creditworthiness.
No. Evaluate lead age alongside fields, geography, delivery and follow-up.
Get started
Tell us your states, volume and qualification criteria. We will reply with availability, pricing and a recommended setup.