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Solar Leads · Buyer guide

Real-time solar leads: delivery, filtering and buyer questions

Real-time solar leads are delivered as homeowners submit them, so your team can respond while interest is high. This guide explains how delivery, filters, exclusivity and consent documentation work, and what to confirm before you launch.

4 min readBy Acquira LabsUpdated October 2026

Key takeaways

  • Real-time describes how leads are delivered. Fresh and aged describe inventory age.
  • Exclusive real-time availability varies by state.
  • Filterable fields are consumer-submitted and not independently verified.
  • Confirm consent documentation and DNC requirements for your specific campaign.

What are real-time solar leads?

Real-time leads come from a campaign configured to send each new submission as it arrives, rather than in a scheduled batch. A real-time lead is a web lead, not a connected call or a completed sale. Before launch, agree the delivery format, fields, acceptance criteria and who on your team responds.

Real-time vs. fresh and aged leads

"Real-time" describes the delivery method. "Fresh" and "aged" describe how old the inventory is. Both fresh and aged inventory are available, and they can also be delivered in scheduled batches. See our guide to fresh to aged solar leads.

Exclusive real-time leads and availability

Exclusive real-time solar leads are available in many markets, but availability depends on the state. You define your target geography, criteria, delivery setup and acceptance rules. Exclusivity reduces competition at first contact. It does not guarantee conversion.

How real-time delivery works

  • API delivery posts each lead to your CRM or dialer as it is submitted. The format and destination are set during onboarding.
  • Batch delivery sends fresh through aged inventory on a schedule you choose, as files or CRM imports.

Planning a solar campaign?

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What solar buyers can filter

Field groupHow to use it
Name, phone, emailContact fields for outreach. They do not confirm identity or phone ownership
Address, city, state, ZIPGeographic targeting and service area matching
Monthly bill amountConsumer-submitted. Useful for prioritizing, not verified utility data
Utility providerConsumer-submitted. Useful for territory and incentive planning
Roof shade responseConsumer-submitted. Not a site inspection
Credit estimateConsumer-submitted. Not a bureau score or credit pull
IP address and dateRecord context for review and documentation

Which filters are available depends on your campaign configuration.

Consumer-submitted fields vs. verification

Solar qualification fields are provided by the homeowner. A bill amount is not verified utility data, a shade response is not a roof inspection and a credit estimate is not a bureau score. Use these fields to prioritize and route leads, then confirm the details in your first conversation.

Consent documentation

Solar web leads are generated with consent language designed around TCPA requirements, and third-party consent certificates such as TrustedForm or Jornaya LeadID are available on many campaigns. Confirm exactly what documentation applies to your inventory and delivery setup.

DNC scrubbing

DNC scrubbing is available based on your campaign requirements. Document your expectations during setup rather than assuming every delivery is scrubbed.

Questions to confirm before launch

  • Which fields and geographic filters are available for my campaign?
  • Real-time API, batch or both?
  • Fresh, aged or a mix, and is exclusivity available in my states?
  • What delivery timing should I expect?
  • Which consent documentation is included?
  • What are the DNC requirements, pricing and volume terms?

Frequently asked questions

What does real-time mean for solar leads?

A delivery setup that sends each lead as it is submitted, with timing defined by your campaign configuration.

Are real-time solar leads exclusive?

Exclusive real-time leads are available in many states. Confirm the terms for your campaign.

Can I filter by bill amount, utility, shade or credit?

Yes, where the fields are available. They are consumer-submitted, so filtering does not verify them.

Can fresh or aged solar leads be delivered in batches?

Yes. Fresh through aged inventory can be delivered on a schedule.

What consent documentation is available?

Third-party certificates such as TrustedForm or Jornaya LeadID, depending on the campaign.

Get started

Ready to evaluate a solar lead program?

Tell us your states, volume and qualification criteria. We will reply with availability, pricing and a recommended setup.