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Solar Leads · Buyer guide

Solar lead compliance & consent: TCPA, documentation and DNC

Consent documentation is a planning input, so it pays to know what is available before you buy. This guide covers the compliance questions solar buyers should confirm before launch. It is operational buyer education, not legal advice.

4 min readBy Acquira LabsUpdated October 2026

Key takeaways

  • Consent language on the lead program does not cover every action you take afterwards.
  • TrustedForm or Jornaya LeadID availability varies by campaign.
  • DNC scrubbing depends on campaign requirements. Do not assume it.
  • Consent documentation does not verify qualification fields.

Why compliance documentation matters

Documentation helps you plan outreach and respond to questions or complaints. Review it alongside your own campaign requirements and legal obligations, ideally with your compliance team or counsel.

TCPA-focused solar web leads

Our solar web leads are generated with consent language designed around TCPA requirements. That describes the lead program. It does not make every later action compliant, so your team still needs its own process for calling, texting, opt-outs and suppression.

What consent documentation may be available

Third-party consent documentation is available for many solar campaigns. Availability varies by campaign and inventory, so confirm what you will receive with each lead before launch.

TrustedForm and Jornaya LeadID

TrustedForm and Jornaya LeadID are widely used third-party services that record the consent event behind a lead. Ask which option, if any, applies to the inventory and delivery setup you are evaluating, and how you retrieve a certificate for a specific lead.

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DNC scrubbing and campaign requirements

DNC scrubbing is available based on campaign requirements. Set your expectations during setup, including which lists apply and when scrubbing happens, rather than assuming every delivery is scrubbed.

Documentation across real-time and aged inventory

Real-time, fresh and aged inventory are all available, and documentation can differ by tier and delivery method. Confirm what applies to each option you buy.

Consumer-submitted fields vs. compliance documentation

Qualification fields such as bill amount, utility, roof shade and credit are consumer-submitted. They are useful for filtering but not independently verified, and a consent certificate does not verify them.

Buyer compliance responsibilities

Before launch, defineWhy
Intended use and channelsConsent must match how you contact the homeowner
Follow-up processTiming, frequency and quiet hours
DNC requirementsWhich lists apply and who scrubs
Opt-out handlingHow requests are captured and honored
Documentation needsWhat you must store and for how long

Questions to ask before launch

  • Which consent documentation is available, and is TrustedForm or Jornaya LeadID included?
  • Which DNC requirements apply, and who performs the scrub?
  • Which states, inventory age and fields are included?
  • API or batch delivery?
  • What compliance and follow-up requirements need to be documented?

Frequently asked questions

Are solar web leads TCPA compliant?

They are generated with TCPA-focused consent language, but you should still review your own obligations and outreach process.

Is TrustedForm included with every solar lead?

Not necessarily. Confirm availability for your campaign.

Is Jornaya LeadID included with every lead?

Not necessarily. Confirm availability for your campaign.

Are solar leads automatically DNC scrubbed?

No. DNC scrubbing depends on campaign requirements you confirm and document.

Does consent documentation verify qualification fields?

No. Those fields remain consumer-submitted.

Get started

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